Personalised content.
Attention to detail.
Account based marketing wins buyers’ hearts.

How does our ABM marketing service work?

Let's talk accounts
Tell us who you want to achieve and the audiences you want to reach. We’ll identify your high value accounts and conduct the necessary research.
Customised content
Let’s make it personal. Our B2B content marketing consultants will help you create amazing content that speaks to your buyers.
Campaign management
Our campaign managers and ABM lead generation team will run and monitor your campaigns – leave the legwork to us.
Performance tracking
We’ll measure and report back on KPIs and create a strategy to optimise future ABM campaigns for even greater success.

“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”

Susan Partington, Senior Manager, Jabra

“ResourceiT are our ‘go to’ partner for our Microsoft marketing efforts. Their breadth of understanding, attention to detail and customer centricity is what makes them such a good marketing partner for us.”

Laura Mead, Manager, Solidsoft Reply UK

It’s not the easiest of tasks to take a brief, including thoughts, ideas and passion, from multiple sources…and translate that into valuable marketing collateral – you have been a dream to work with!

Nicci Cox, Head of Strategic Alliances, Claranet

Target high-value accounts that want to hear from you – and win their trust.

Account based marketing creates meaningful segments, then delights those segments with a personalised approach. With more buyers demanding content that is relevant to them and their business needs, ABM marketing is one of the most effective demand generation tactics today.

With years of experience supporting clients in the tech sector – including vendors, resellers and distributors – ResourceiT is the leading account based marketing agency to partner with. We’ll help you create winning campaigns to grow your leads, increase deal size and shorten your sales cycle.

If you’re looking for a trusted demand generation agency and B2B content marketing consultants with tech industry knowledge, have a chat with ResourceiT.

* SiriusDecisions

Get in touch with us today!

We are a channel marketing agency trusted by leading technology companies, and have delivered over 5,000 projects for our clients. These include:

Your business + our team = RESULTS

Claranet

"The internal feedback we have had on the quality of the assets is immense - it's the best set of marketing collateral we have seen in Claranet." Read more

Phoenix Software

"ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner." Read more

See what more customers have to say

Is account based marketing the right investment? Find out more here…

We already do inbound marketing – why is ABM different?

Compared to traditional inbound marketing, ABM is highly personalised and targeted. It focuses on the customers who actually want to be in your funnel – the people who genuinely need your products and services. This means you’ll get a better conversion with potential for higher-than-average profit margins.

What are the risks involved with account based marketing?

ABM has a very high success rate. In fact, 84% of marketers say their ABM campaigns outperform other marketing investments.* Compared to inbound marketing, it’s less risky due to the targeted approach. But common pitfalls of ABM include selecting the wrong accounts (or too many accounts), not having high quality personalised content and not having a clearly defined strategy. That’s why it’s important to partner with a specialist demand generation agency with knowledge and experience in campaign management.

* Adobe Marketo

How much time and resource needs to be invested?

To get the most value out of an ABM marketing pilot, campaigns should run for at least six months. At ResourceiT, we have a specialised team of experts working on demand generation activities and content creation. If you don’t have the resource in-house, we’re here to deliver your ABM strategy from start to finish.

Ready to unlock high-converting, high-value accounts?

Whether you want to boost lead gen, increase deal size or improve ROI, we’ll create a tailored strategy for your business.

We’re ready to listen. If you’re ready to chat, use our contact form to get in touch.

Content Creation

Demand Generation

Training Services

Personalised content.
Attention to detail.
Account based marketing wins buyers’ hearts.

How does our ABM marketing service work?

Target high-value accounts that want to hear from you – and win their trust.

Content Creation

Demand Generation

Training Services

Personalised content. Attention to detail. Account based marketing wins buyers’ hearts.

How does our ABM marketing service work?

Target high-value accounts that want to hear from you – and win their trust.

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Personalised content.
Attention to detail.
Account based marketing wins buyers’ hearts.