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Educate F5 partners, after the recent acquisition of NGINX (an open-source leader in application delivery), on the NGINX offering.
Enable existing F5 partners to uncover new customer opportunities utilising the new, joint, value proposition of F5 Networks and NGINX.
“We needed a fast, experienced technology channel marketing agency, that could provide us with consultancy to help with the new joint value proposition, partner-centric content and recommendations for an effective launch. ResourceiT immediately stepped up and we were impressed from the start with how quickly they understood” Aine Long, Senior Regional Marketing Manager, NGINX EMEA.
The value proposition was powerful but complex, but the highly skilled copywriting team nailed it in the first draft.
“We couldn’t believe how quickly ResourceiT understood our message, and the ideas and creativity for what should go into the partner toolkit meant we signed it off straight away. This was such a breath of fresh air for us, compared to other agencies we’d worked with, who either didn’t understand out message, the channel, or were simply too slow and more expensive” continues Long.
Within 3 months the complete toolkit including value proposition messaging, iPDF, Infographic, Digital Posts, Email Series and Sales Guide, was launched. ResourceiT also added a ‘How to Guide’ to help partners’ understand when and how best to use the content to accelerate their opportunity. An extra touch were the additions of an internal and external webinar, which were well received.
F5 Networks are an American technology giant, whom in 2019 acquired NGINX, an open-source leader in application delivery. The two organisations merge to present a unique partner revenue opportunity, bridging the gap between NetOps and DevOps.
ResourceiT’s contribution to Citrix extends far beyond mere project delivery. They operate as true partners, working strategically alongside us to enhance our campaigns and demonstrate measurable ROI. Consequently, their collaboration has been instrumental in the success of some of our most impactful campaigns.
The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later, we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result.
The amazing thing about ResourceiT is that they genuinely put the employees first. They understand the importance of making you feel valued and giving you the tools to flourish in your role. They have built a working environment that is transparent, ethical, and professional. It is a company that you enjoy working for every day.
Get in touch to find out how our services can help you grow.
That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.
If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.