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Educate F5 partners, after the recent acquisition of NGINX (an open-source leader in application delivery), on the NGINX offering.
Enable existing F5 partners to uncover new customer opportunities utilising the new, joint, value proposition of F5 Networks and NGINX.
“We needed a fast, experienced technology channel marketing agency, that could provide us with consultancy to help with the new joint value proposition, partner-centric content and recommendations for an effective launch. ResourceiT immediately stepped up and we were impressed from the start with how quickly they understood” Aine Long, Senior Regional Marketing Manager, NGINX EMEA.
The value proposition was powerful but complex, but the highly skilled copywriting team nailed it in the first draft.
“We couldn’t believe how quickly ResourceiT understood our message, and the ideas and creativity for what should go into the partner toolkit meant we signed it off straight away. This was such a breath of fresh air for us, compared to other agencies we’d worked with, who either didn’t understand out message, the channel, or were simply too slow and more expensive” continues Long.
Within 3 months the complete toolkit including value proposition messaging, iPDF, Infographic, Digital Posts, Email Series and Sales Guide, was launched. ResourceiT also added a ‘How to Guide’ to help partners’ understand when and how best to use the content to accelerate their opportunity. An extra touch were the additions of an internal and external webinar, which were well received.
F5 Networks are an American technology giant, whom in 2019 acquired NGINX, an open-source leader in application delivery. The two organisations merge to present a unique partner revenue opportunity, bridging the gap between NetOps and DevOps.
The results we’ve had with ResourceiT have been outstanding, the team demonstrate a thorough understanding of our commercial model. Our digital engagement is going from strength to strength and is an significant part of our marketing strategy as we continue to grow our footprint in the UK.
“ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner. ”
“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”
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That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.
If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.