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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Smashing industry standards by converting almost 50% of TD SYNNEX’s leads into partners.

What were the clients goals?

Drive partner recruitment for TD SYNNEX’s Distribution Partner Program for Apple.


Nurture growth and create opportunities for SMB resellers looking to resell Apple products.

What did ResourceiT do?

In order to educate SMB partners about the Apple distribution partner program and its benefits, we developed a strong marketing message for LinkedIn InMail. We launched this campaign on an invite-only basis, meaning we were able to make partners feel valued and achieve a high rate of sign-ups. 

  • Our campaign outperformed the standard open rate of 40% with an open rate of 58.68%.
  • We delivered a staggering 100 leads, with 47 of these leads now confirmed and actively trading Apple products with TD SYNNEX (and counting).
100 New leads generated from the campaign
47% of leads generated turned into partners during campaign window
46% higher LinkedIn InMail open rate than industry average
About the client

TD SYNNEX, is a global distributor that delivers technology products, services and solutions to a dynamic marketplace. The company’s vision is to connect the world’s IT ecosystem and unlock its potential for all.
Partnering with Apple, TD SYNNEX distributes a wide range of Apple products to retail, commercial and government resellers.

What happened next?

“Apple were so impressed by our TD SYNNEX campaign that they invested further in our demand generation services, and we have since garnered over 40 new leads for follow up.”

Thank you ResourceiT for all your hard work – what an outstanding effort from you all. It has been an absolute pleasure working with the team, you have all outdone yourselves, going well above and beyond expectations throughout this whole Microsoft Partner of the Year award process. We can’t thank you enough for everything.

Nicci Cox, Director, Strategic Alliances, ANS Group

ResourceiT’s contribution to Citrix extends far beyond mere project delivery. They operate as true partners, working strategically alongside us to enhance our campaigns and demonstrate measurable ROI. Consequently, their collaboration has been instrumental in the success of some of our most impactful campaigns.

Benita Sabharwal, Regional Account Based Marketing – UKI & Nordics, Citrix

The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later, we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result.

Anonymous, F5 Networks
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