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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Smashing industry standards by converting almost 50% of Tech Data’s leads into partners.

Tech Data, a TD SYNNEX company image Tech Data, a TD SYNNEX company image
What were the clients goals?
1.

Drive partner recruitment for Tech Data’s Distribution Partner Program for Apple.

2.

Nurture growth and create opportunities for SMB resellers looking to resell Apple products.

What did ResourceiT do?

In order to educate SMB partners about the Apple distribution partner program and its benefits, we developed a strong marketing message for LinkedIn InMail. We launched this campaign on an invite-only basis, meaning we were able to make partners feel valued and achieve a high rate of sign-ups. 

  • Our campaign outperformed the standard open rate of 40% with an open rate of 58.68%.
  • We delivered a staggering 100 leads, with 47 of these leads now confirmed and actively trading Apple products with Tech Data (and counting).
100 New leads generated from the campaign
47% of leads generated turned into partners during campaign window
46% higher LinkedIn InMail open rate than industry average
About the client

Tech Data, a TD SYNNEX company, is a global distributor that delivers technology products, services and solutions to a dynamic marketplace. The company’s vision is to connect the world’s IT ecosystem and unlock its potential for all.
Partnering with Apple, Tech Data distributes a wide range of Apple products to retail, commercial and government resellers.

What happened next?

“Apple were so impressed by our Tech Data campaign that they invested further in our demand generation services, and we have since garnered over 40 new leads for follow up.”

The results we’ve had with ResourceiT have been outstanding, the team demonstrate a thorough understanding of our commercial model. Our digital engagement is going from strength to strength and is an significant part of our marketing strategy as we continue to grow our footprint in the UK.

Amanda Glasgow, Marketing Manager, Tech Data

“ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner. ”

Ben Murden, Head of Marketing, Phoenix Software

“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”

Susan Partington, Senior Manager, Jabra
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