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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Driving awareness, nurturing new business and positioning Claranet as a leader in sustainable IT solutions and Cloud Migration.

Claranet image Claranet image
What were Claranet's goals?

Position themselves as leaders in sustainable IT to showcase the critical goals of the Microsoft Partner Pledge.


Drive awareness with effective sustainability messaging as part of their GTM strategy.


Capture and nurture high quality leads to accelerate sales pipeline.

What did ResourceiT do?

Claranet needed a marketing agency that understood its business and the inner workings of the IT industry. We were able to hit the ground running and deliver a fast turnaround with their sustainability campaign.

Our work included:

  • Creation of customer-led content (whitepapers, eBooks, infographic, landing pages and blogs).
  • Organic social content planning and  social calendar creation.
  • Targeted lead generation on LinkedIn.
  • Digital PPC campaign management.
137k Impressions
3,718 Clicks/Opens
0.52% Click Through Rate
180 MILs/MQLs
About Claranet

Claranet is a market leader in Cloud Transformation, Managed Networks and Communications and Cybersecurity, with a growing global footprint and over 10,000 business customers.
The company is a leader in modernising and running critical applications and infrastructure, and it delivers end-to-end professional services, managed services and training to organisations in the UK, France, Germany, the Netherlands, Portugal, Spain, Italy and Brazil.

What happened next?

The Claranet team have been bowled over by the assets produced and positioning messaging, and as a result will be continuing to tell their sustainability story with the support of ResourceiT.”

We’ve also continued to work closely with Claranet to support their Microsoft Partnership with vertical focused messaging, content and campaigns. We are set to continue into the rest of the year with many more exciting campaigns to support Claranet goals and partnerships.

Thank you ResourceiT for all your hard work – what an outstanding effort from you all. It has been an absolute pleasure working with the team, you have all outdone yourselves, going well above and beyond expectations throughout this whole Microsoft Partner of the Year award process. We can’t thank you enough for everything.

Nicci Cox, Director, Strategic Alliances, ANS Group

ResourceiT’s contribution to Citrix extends far beyond mere project delivery. They operate as true partners, working strategically alongside us to enhance our campaigns and demonstrate measurable ROI. Consequently, their collaboration has been instrumental in the success of some of our most impactful campaigns.

Benita Sabharwal, Regional Account Based Marketing – UKI & Nordics, Citrix

The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later, we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result.

Anonymous, F5 Networks
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