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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Driving awareness, nurturing new business and positioning Claranet as a leader in sustainable IT solutions and Cloud Migration.

Claranet image Claranet image
What were Claranet's goals?
1.

Position themselves as leaders in sustainable IT to showcase the critical goals of the Microsoft Partner Pledge.

2.

Drive awareness with effective sustainability messaging as part of their GTM strategy.

3.

Capture and nurture high quality leads to accelerate sales pipeline.

What did ResourceiT do?

Claranet needed a marketing agency that understood its business and the inner workings of the IT industry. We were able to hit the ground running and deliver a fast turnaround with their sustainability campaign.

Our work included:

  • Creation of customer-led content (whitepapers, eBooks, infographic, landing pages and blogs).
  • Organic social content planning and  social calendar creation.
  • Targeted lead generation on LinkedIn.
  • Digital PPC campaign management.
137k Impressions
3,718 Clicks/Opens
0.52% Click Through Rate
180 MILs/MQLs
About Claranet

Claranet is a market leader in Cloud Transformation, Managed Networks and Communications and Cybersecurity, with a growing global footprint and over 10,000 business customers.
The company is a leader in modernising and running critical applications and infrastructure, and it delivers end-to-end professional services, managed services and training to organisations in the UK, France, Germany, the Netherlands, Portugal, Spain, Italy and Brazil.

What happened next?

The Claranet team have been bowled over by the assets produced and positioning messaging, and as a result will be continuing to tell their sustainability story with the support of ResourceiT.”

We’ve also continued to work closely with Claranet to support their Microsoft Partnership with vertical focused messaging, content and campaigns. We are set to continue into the rest of the year with many more exciting campaigns to support Claranet goals and partnerships.

The results we’ve had with ResourceiT have been outstanding, the team demonstrate a thorough understanding of our commercial model. Our digital engagement is going from strength to strength and is an significant part of our marketing strategy as we continue to grow our footprint in the UK.

Amanda Glasgow, Marketing Manager, Tech Data

“ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner. ”

Ben Murden, Head of Marketing, Phoenix Software

“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”

Susan Partington, Senior Manager, Jabra
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