Change is a constant in the digital world, not least on social platforms. LinkedIn, the professional networking giant, recently decided to remove some beloved features from its platform. The removal of native carousels, profile videos and in-image links has left many content creators and thought leaders pondering the implications. But, let’s not view this as a setback. Instead, it’s an opportunity for us to adapt, evolve and embrace the dynamic nature of social media.
For those of us who relied on these tools, the news may have come as a disappointment. Carousels allowed us to share engaging, multi-page content, while profile videos added a personal touch to our professional personas. And let’s not forget the convenience of in-image links, which made it easier for us to direct our audience to relevant resources. These features provided a diversity of communication options and pushed the boundaries of creativity on a platform that predominantly revolves around text.
However, LinkedIn’s decision to remove these features is not arbitrary. Behind the scenes, data-driven insights and user feedback have guided this change. It’s possible that these tools were underutilised or didn’t generate the desired engagement. As creators, we need to understand and adapt to the evolving preferences of our audience – they have happened for a reason.
So, what does this mean for you – the vibrant and diverse LinkedIn community? How has the removal of these features affected your content strategy? Were you an avid user of carousels, profile videos or in-image links? It’s time to assess the impact and consider the way forward.
Let’s view this as an opportunity to rethink our strategies and explore new avenues for creativity and engagement. Perhaps we can experiment with other media formats or find innovative ways to communicate our stories and insights. LinkedIn remains a powerful platform for professional networking and knowledge sharing and while the removal of these features may alter our approach, it doesn’t diminish our ability to make an impact.
New LinkedIn Features
In addition to feature removals, LinkedIn has recently introduced an update that allows Company Pages to slide into your DMs. This move has sparked mixed reactions within the community. Some view it as a long-awaited enhancement, enabling more direct and efficient communication between organisations and members. Others, however, see it as encroaching on a space that was previously reserved for member-to-member interactions.
The update does bring advantages, such as a dedicated inbox for organisations, streamlining communication and potentially opening doors to new opportunities. However, it also means an increase in message volume and potential clutter for users, who may prefer to keep their DMs reserved for personal or relevant professional conversations.
Much of the LinkedIn community will see this as a necessary step towards effective communication, enabling smoother interactions with companies. Others will perceive it as a potential avenue for spam and unwanted solicitations.
As content creators and professionals on LinkedIn, we have the power to shape our experience and influence the platform’s direction. Let’s adapt to these changes, explore new possibilities, and continue to create meaningful content that resonates with our audience.
The Thoughts of our Digital Marketing Manager, Marley Lacey
’This new feature offers significant advantages for companies. With the ability to slide into a users’ DM’s, Company Pages can establish a more personal connection to drive growth. However, it is important to use the feature responsibly and avoid spamming, ensuring messages are targeted, relevant and personalised. When executed correctly, this facility can help take your business to the next level – we are on hand to help.’
To sum up, change can be unsettling, but it also brings fresh perspectives and the chance to discover untapped potential. Embrace the removal of features on LinkedIn as a catalyst for growth and innovation. Let’s keep pushing boundaries, sharing insights and making valuable connections.
