As businesses strive to connect with their target audience in a meaningful way, B2B video marketing has emerged as the ace in the marketing deck. It is highly impactful with 92% of marketers reporting a good ROI from video content.
In this blog, we explore the power of B2B video marketing and how it is an invaluable asset for our customers.
Use a content creation agency for maximum impact
Many organisations are using content creation services to help them with their B2B video marketing. In a matter of minutes, videos can convey a wealth of information that might take pages of text to cover. Busy professionals often don’t have the luxury to spend time reading lengthy articles or brochures. With video you can deliver key messages succinctly, allowing your audience to grasp essential information quickly and effortlessly. The visually stimulating and engaging nature of video holds the viewer’s attention, ensuring that your message is received loud and clear. Videos on LinkedIn also earn an average of 3 times the engagement of text posts so it is certainly a worthwhile task.
B2B content creation with on-the-go accessibility
Professionals are consuming content on the go more than ever before with over 55% of website traffic coming from mobile devices. B2B videos can be accessed anytime, anywhere, making it a perfect fit for individuals with busy schedules. Whether they’re commuting to work, waiting in a queue or taking a short break, professionals can watch videos on their mobile devices, maximising their time and staying informed about your products or services. It is reported that almost two-thirds of the time spent on mobile phones is watching videos.
Personalised and targeted content
Time-strapped professionals appreciate content that directly addresses their specific pain points and needs. B2B video marketing allows you to create personalised and targeted messages tailored to different segments of your audience. By addressing their unique challenges, you can establish a deeper connection with your viewers, which ultimately leads to stronger engagement and brand loyalty.
Content creation services that humanise your brand
In a digital world, forging authentic connections with your audience can be challenging. B2B videos provide an opportunity to humanise your brand by showcasing the faces behind your company. Introduce your team, share success stories and demonstrate the passion and dedication that drives your business. This human touch builds trust and credibility, making your brand more relatable and unique.
Simplifying complex concepts
For businesses offering intricate products or services, explaining their value proposition can be daunting in written form. B2B videos offer a dynamic medium to simplify complex concepts through visual aids and demonstrations. By presenting information in a clear and engaging manner, you can capture attention and build trust that will foster that all-important interest in what you have to offer.
Measuring engagement and effectiveness
B2B video marketing allows you to track metrics and analyse the performance of your content easily. You can measure view counts, watch times, click-through rates and other relevant data to gauge the success of your video campaigns. This data-driven approach enables you to refine and optimise your content, ensuring that you deliver impactful videos that resonate with your time-conscious audience.
B2B video marketing is an incredibly powerful tool for businesses seeking to connect with professionals who are short of time. Embrace the power of B2B video marketing and you’ll discover a world of opportunities to leave a lasting impression.
Struggling to maximise the effectiveness of your video marketing? Contact our B2B Video Marketing Agency to get your voice heard loud and clear.