Sometimes you need to take a step back and look at the bigger picture, before just posting away on Instagram, or LinkedIn. This way, you can ensure you get exactly what you want out of social media and get that buy-in from the business.

In my experience, running social media for companies large and small, hundreds of followers, and millions – there are 5 key parts of a social media strategy:

  • Goals

  • Target Audience

  • Content

  • Channels

  • Tactics

But before I go any further, first let’s answer the question, “What is a social media strategy?”

A social media strategy defines how your business uses social media to achieve its overall marketing objectives, its communication goals and the tools it will use to achieve this. The strategy outlines who you want to target, what content you want to be promoting and how you’re going to promote it through your social channels.

If you haven’t set up a social strategy before, knowing where to start can be tricky. That’s why I’ve put you together a short white paper, explaining how you can effectively create a social media strategy to help boost your brand awareness, conversion and engagement rates.


Tory Simpson has been working in digital marketing, and social media for over 5 years. Has delivered 1,000s of leads through social media and won awards for doing so. She is passionate about millennials in the workplace and using LinkedIn for business success.

If you would like to discuss your social media strategy with Tory, please contact her today: