Are you posting regularly? How about measuring campaigns, analysing interaction and setting goals? If marketing is part of your workload, this list of activities is for you.
A marketing manager wears a number of hats. They could be getting all creative one day and delving into the specifics of spreadsheets another. If that’s you, you likely have a process you follow but it’s always worth reassessing your approach and perhaps adding new tasks to your action items. In this post, we’re going to take a look at some key marketing activities broken down by their frequency – daily, weekly, monthly and quarterly. They’re the types of things we all do or at least should be doing in addition to our day-to-day commitments.
Whether your job role reads ‘marketing manager’, you’re responsible for your organisation’s outbound marketing, or you simply want to learn how to better promote your business, these are the activities you’re either already doing or should add to your to-do list pronto.
Posting on social media
Well, duh. Of course, this is an important daily marketing activity. Just remember that consistency is key, and bear in mind that quality and quantity should go hand in hand. Don’t just post for the sake of posting.
Creating engaging and valuable content that educates and informs
As per the point above, developing interesting and informative content will always deliver better results than simply sharing existing material or more trivial posts. Levity is always welcome on social, but you should also get to know what your audience wants to learn from you and give it to them across multiple mediums.
Listening to your audience
Good brands don’t simply transmit; they also listen. Switch your social media antennae to receive and get to know what your audience and industry at large is saying. Not only will it give you new ideas, but it’ll also help you better engage with those you’re targeting.
Not being afraid to try new things
Different grabs attention. If there’s a new social media feature, trend or an alternative approach, go for it. Innovation is the key to engaging marketing.
It’s easy to post and forget. Make sure to keep an eye on responses, reply to those who’ve reached out and answer any questions asked.
Tracking marketing spend against budget
The clue is in the name, and it’s a crucial task to carry out. Understanding what activities are costing and the return you’re getting helps you to fine-tune spending and extract maximum value.
Checking in with sales
With your sales teams speaking to customers daily, their insights are crucial. Make sure to maintain an open dialogue to enhance your campaigns.
Measuring and analysing campaign performance
Look at what worked and what didn’t and try to determine why. Think about what you could do better next time and identify which areas of your campaigns require additional attention.
Take some time to step back and look at your overall activities. Where are you concentrating the most effort, and where could you be doing more? By recalibrating your focus and improving efficiency, you not only enhance results but use your budget more effectively.
Reviewing your reports
Working on and reviewing your monthly marketing reports as your campaigns progress will not only ensure they are up to date but will also save you time. Set aside a window to review and update them each week.
Reassessing your value proposition
Is the way you position your business still relevant? Think about how the needs of your customers and, more broadly, the world has changed since you created your value proposition and adapt as necessary.
Completing competitor analysis
What are other businesses like yours doing? Is there a gap they’re not covering, or are they picking up market share that you could be targeting?
Reviewing your marketing plan
The initial plans you make shouldn’t be set in stone. Clients, customers, circumstances and many other variables will always change, making it important to reassess from time to time.
Taking time to train and upskill
The best marketing managers dedicate time to learning new things or, at the very least, brushing up their existing skillset. With technology and especially marketing technology continually evolving, it’s a worthwhile activity.
Working with your team
Where would we be without our teams? Make sure to sit down with yours each quarter, individually and as a group, to talk through campaigns and identify issues and opportunities.
So, there you have it, five activities across four different time periods to ensure your marketing strategy and campaigns are the best they can be. Do you have a weekly, monthly or quarterly marketing task you think we should cover? Let us know so we can update our list.