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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

A multi-touch campaign on a shoestring that generated more clicks than the industry average.

Service provider for aerospace, defence, transportation and security markets. image Service provider for aerospace, defence, transportation and security markets. image
What were the client goals?
1.

Create mass awareness of the client across Africa and the Middle East.

2.

To identify, attract and onboard new partners, specifically from Africa and the Middle East.

3.

Generate high quality, marketing qualified leads for the sales team.

What did ResourceiT do?

We delivered a mix of LinkedIn and Google advertising to generate demand and provide valuable information to our clients’ target audience. Tapping into pre-existing high value assets, we were able to entice potential partners, and show them that signing up could be a huge benefit to their business. 

  • Our Google campaign had a CTR of 4.03% (vs. an industry average of 0.47%) 
  • Our LinkedIn campaign had a CTR of 0.53% (vs. an industry average of 0.22%) 

Our click-through rates were significantly higher than similar campaigns in the industry, and this was seen across both platforms. We also achieved 60 asset downloads and a high number of MQLs to pass onto the sales team. Our client has now committed to quarterly campaigns with ResourceiT, and we are about to move onto our second year of partnership.  

2.8m Impressions
150k Clicks from Google Campaign
5.25% Click Through Rate
204 SQL's generated from LinkedIn
About the client

A French multinational organisation that provides services for aerospace, defence, transportation and security markets. A global technology leader with more than 80,000 employees across five continents, our client delivers services and products to help companies, organisations and governments flourish. 

Investing in ‘deep tech’ innovations, such as Big Data, artificial intelligence, connectivity, cybersecurity and quantum technology, their goal is to build a future we can all trust. 

What happened next?

“We have built a great relationship with the client, and are already listed as a preferred marketing partner in their Partner Marketing concierge brochure. We have executed our first 3 partner campaigns already, and look forward to more collaboration in the future.”

Thank you ResourceiT for all your hard work – what an outstanding effort from you all. It has been an absolute pleasure working with the team, you have all outdone yourselves, going well above and beyond expectations throughout this whole Microsoft Partner of the Year award process. We can’t thank you enough for everything.

Nicci Cox, Director, Strategic Alliances, ANS Group

ResourceiT’s contribution to Citrix extends far beyond mere project delivery. They operate as true partners, working strategically alongside us to enhance our campaigns and demonstrate measurable ROI. Consequently, their collaboration has been instrumental in the success of some of our most impactful campaigns.

Benita Sabharwal, Regional Account Based Marketing – UKI & Nordics, Citrix

The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later, we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result.

Anonymous, F5 Networks
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Google

The most powerful tool for reaching untapped audiences. Google Ads get your site to the top of the search results.

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LinkedIn

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