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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

A multi-touch campaign on a shoestring that generated more clicks than the industry average.

What were the client goals?
1.

Create mass awareness of the client across Africa and the Middle East.

2.

To identify, attract and onboard new partners, specifically from Africa and the Middle East.

3.

Generate high quality, marketing qualified leads for the sales team.

What did ResourceiT do?

We delivered a mix of LinkedIn and Google advertising to generate demand and provide valuable information to our clients’ target audience. Tapping into pre-existing high value assets, we were able to entice potential partners, and show them that signing up could be a huge benefit to their business. 

  • Our Google campaign had a CTR of 4.03% (vs. an industry average of 0.47%) 
  • Our LinkedIn campaign had a CTR of 0.53% (vs. an industry average of 0.22%) 

Our click-through rates were significantly higher than similar campaigns in the industry, and this was seen across both platforms. We also achieved 60 asset downloads and a high number of MQLs to pass onto the sales team. Our client has now committed to quarterly campaigns with ResourceiT, and we are about to move onto our second year of partnership.  

2.8m Impressions
150k Clicks from Google Campaign
5.25% Click Through Rate
204 SQL's generated from LinkedIn
About the client

A French multinational organisation that provides services for aerospace, defence, transportation and security markets. A global technology leader with more than 80,000 employees across five continents, our client delivers services and products to help companies, organisations and governments flourish. 

Investing in ‘deep tech’ innovations, such as Big Data, artificial intelligence, connectivity, cybersecurity and quantum technology, their goal is to build a future we can all trust. 

What happened next?

“We have built a great relationship with the client, and are already listed as a preferred marketing partner in their Partner Marketing concierge brochure. We have executed our first 3 partner campaigns already, and look forward to more collaboration in the future.”

“ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner. ”

Ben Murden, Head of Marketing, Phoenix Software

“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”

Susan Partington, Senior Manager, Jabra

“ResourceiT are our ‘go to’ partner for our Microsoft marketing efforts. Their breadth of understanding, attention to detail and customer centricity is what makes them such a good marketing partner for us.”

Laura Mead, Manager, Solidsoft Reply UK
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Our Approach

Google

The most powerful tool for reaching untapped audiences. Google Ads get your site to the top of the search results.

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LinkedIn

Generate leads, drive traffic and get your brand noticed by key decision-makers in the industry with LinkedIn advertising.

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