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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

A multi-touch campaign on a shoestring that generated more clicks than the industry average.

Service provider for aerospace, defence, transportation and security markets. image Service provider for aerospace, defence, transportation and security markets. image
What were the client goals?
1.

Create mass awareness of the client across Africa and the Middle East.

2.

To identify, attract and onboard new partners, specifically from Africa and the Middle East.

3.

Generate high quality, marketing qualified leads for the sales team.

What did ResourceiT do?

We delivered a mix of LinkedIn and Google advertising to generate demand and provide valuable information to our clients’ target audience. Tapping into pre-existing high value assets, we were able to entice potential partners, and show them that signing up could be a huge benefit to their business. 

  • Our Google campaign had a CTR of 4.03% (vs. an industry average of 0.47%) 
  • Our LinkedIn campaign had a CTR of 0.53% (vs. an industry average of 0.22%) 

Our click-through rates were significantly higher than similar campaigns in the industry, and this was seen across both platforms. We also achieved 60 asset downloads and a high number of MQLs to pass onto the sales team. Our client has now committed to quarterly campaigns with ResourceiT, and we are about to move onto our second year of partnership.  

2.8m Impressions
150k Clicks from Google Campaign
5.25% Click Through Rate
204 SQL's generated from LinkedIn
About the client

A French multinational organisation that provides services for aerospace, defence, transportation and security markets. A global technology leader with more than 80,000 employees across five continents, our client delivers services and products to help companies, organisations and governments flourish. 

Investing in ‘deep tech’ innovations, such as Big Data, artificial intelligence, connectivity, cybersecurity and quantum technology, their goal is to build a future we can all trust. 

What happened next?

“We have built a great relationship with the client, and are already listed as a preferred marketing partner in their Partner Marketing concierge brochure. We have executed our first 3 partner campaigns already, and look forward to more collaboration in the future.”

Partnering with ResourceiT has been instrumental in helping us refine our messaging and reach key decision-makers in the security reseller space. I couldn’t be more grateful of the dedication and expertise ResourceiT brought to the table throughout this campaign, and we look forward to continuing our collaboration as we pursue new growth opportunities.

Dylan Fermoyle, VP Sales & Partnering, Corrata

“The results we achieved working with ResourceiT on this campaign, far surpassed my expectations. Having never made use of Microsoft co-op funding before we were very reliant on ResourceiT, and I’m so glad we put our trust in them – these guys know their stuff! Their attention to detail, knowledge of the Microsoft co-op funding process, and just sheer professionalism astounded me, and I can’t wait to work with them again!”

Arthur Duffy, Founder and Director, Excenta

To the ResourceiT team, who worked on our recent Logitech video – really GREAT JOB!!! In particular Kelly; she was an absolute star in prompting me throughout the interview to get the best results. The final product is fantastic; the video flows so well. Kelly and the editing team … just WOW, what a team!

Annette Hanley, Customer Implementation Partner, Logitech
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Google

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LinkedIn

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