Content Creation
Stand out. Get noticed. Become a thought leader. Our content creation service gives you a voice.
Stand out. Get noticed. Become a thought leader. Our content creation service gives you a voice.
Educate F5 partners, after the recent acquisition of NGINX (an open-source leader in application delivery), on the NGINX offering.
Enable existing F5 partners to uncover new customer opportunities utilising the new, joint, value proposition of F5 Networks and NGINX.
“We needed a fast, experienced technology channel marketing agency, that could provide us with consultancy to help with the new joint value proposition, partner-centric content and recommendations for an effective launch. ResourceiT immediately stepped up and we were impressed from the start with how quickly they understood” Aine Long, Senior Regional Marketing Manager, NGINX EMEA.
The value proposition was powerful but complex, but the highly skilled copywriting team nailed it in the first draft.
“We couldn’t believe how quickly ResourceiT understood our message, and the ideas and creativity for what should go into the partner toolkit meant we signed it off straight away. This was such a breath of fresh air for us, compared to other agencies we’d worked with, who either didn’t understand out message, the channel, or were simply too slow and more expensive” continues Long.
Within 3 months the complete toolkit including value proposition messaging, iPDF, Infographic, Digital Posts, Email Series and Sales Guide, was launched. ResourceiT also added a ‘How to Guide’ to help partners’ understand when and how best to use the content to accelerate their opportunity. An extra touch were the additions of an internal and external webinar, which were well received.
F5 Networks are an American technology giant, whom in 2019 acquired NGINX, an open-source leader in application delivery. The two organisations merge to present a unique partner revenue opportunity, bridging the gap between NetOps and DevOps.
F5 has a very large, very rich partner portal – that includes a myriad of content of all types. The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result. Since then, ResourceiT has delivered multiple projects for us and are now embedded within our business. I would thoroughly recommend this powerful, smart agency to any technology business looking for the best.
Get in touch to find out how our services can help you grow.
Stand out. Get noticed. Become a thought leader. Our content creation service gives you a voice.
Successful lead generation requires synergy between your Sales and Marketing teams. Our content creation service gives them the tools they need to work in harmony.
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