Timelines were tight, as the Microsoft co-op funding needed to be spent within three months, but ResourceiT set to work immediately, supporting Excenta with their first ever Microsoft funded marketing initiative. 

Our recommendation included launching a high-impact, multi-touch campaign specifically targeting BizTrack software users. We then implemented a highly personalised and relevant approach to engage these customers, creating a memorable experience and driving opportunities through a three-step process. 

1. First, we launched a LinkedIn campaign featuring a compelling asset that highlighted why Excenta should be the top choice for BizTrack software users. This asset was then transformed into an in-depth booklet, which we sent directly to potential clients.
2. The in-depth booklet was then used as part of a direct mail campaign that included creative gift items including a mini flowerpot symbolising the opportunity to “grow your business” and a desk calendar to serve as a constant reminder of Excenta. The calendar featured various messages highlighting how Excenta could support its business and the benefits it could gain from such a partnership.
3. Finally, telemarketers followed up with the 120 prospective clients to schedule meetings directly with Excenta’s Managing Director, Arthur Duffy.