The Challenge

Corrata set its sights on expanding its market reach by developing a robust through-channel sales model. The goal was to accelerate growth by tapping into the extensive networks and expertise of channel partners who could help bring Corrata’s innovative mobile security solutions to a broader range of customers. However, achieving this required more than just expanding the sales team or increasing marketing efforts; it called for the strategic development of a partner programme that could attract, recruit, and enable the right partners who would be motivated to add the Corrata app to their existing portfolios.

Highlights of the campaign included:

• Above average results: The campaign achieved results that exceeded industry benchmarks, demonstrating its effectiveness.
• High engagement from the target audience: Out of 581 top security resellers in the IT Channel targeted, 180 companies engaged with the ads. The LinkedIn algorithm indicated that these companies exhibited medium, high, and very high engagement levels with Corrata.
• Impressive reach and click-through rates: The campaign generated a total of 60,482 impressions and 5,310 clicks, resulting in an outstanding click-through rate (CTR) of 8.78%.
• Lead generation success: The campaign produced a total of 13 sales-qualified leads, showcasing its effectiveness in attracting potential partners.
• Target audience reach: The campaign successfully reached 65% of our intended seniority target audience, which included CXOs, Directors, Managers, Owners, Partners, and VPs. This indicates that the messaging and content was on-point, resonating well.
• Increased brand awareness: The campaign achieved its primary objective of raising brand awareness among top security partners. The engagement metrics suggest that Corrata’s brand was effectively positioned in front of the right audience, generating significant interest.