Content Creation

Stand out. Get noticed. Become a thought leader. Our content creation service gives you a voice.

Demand Generation

Drive interest. Gain recognition. Make your brand the only one buyers need. Our demand generation service puts you on the map.

Training Services

Training teams at the core. Arming them with knowledge - and arming your business with power.

ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Transforming Acquia’s digital presence, with Google and LinkedIn campaigns that are optimised to perfection.

Acquia image Acquia image
What were the clients goals?
1.

To raise awareness of the Acquia brand, specifically the solutions available, such as Drupal 9.

2.

Generate valuable leads and conversions for Acquia to follow up on.

3.

Beat the competition on the Google Search page, bringing Acquia to the top of the results.

What did ResourceiT do?

We onboarded Acquia in September 2021 and kicked off the partnership by assessing their existing content and strategies and providing suggestions for areas of improvement that would drive more awareness and deliver more sales opportunities.

 

We ended up running a variety of ‘always on’ campaigns based on Acquia’s most valuable assets and solutions.

Regular optimisations to each campaign, which included copy changes, tweaking of the target audience and updated imagery, ensured we consistently exceeded industry averages…and exceed industry averages we certainly did! Our Google campaigns consistently achieve an average CTR of 2.88% – 188% higher than the industry average of 0.70% and with our LinkedIn campaigns achieving an average CTR of 0.56%, to say Acquia have been happy with our work is an understatement!

2.88% average CTR on Google
0.56% average CTR on LinkedIn
43 LinkedIn Leads
150k clicks
About Acquia

Acquia is the open-source digital experience company that know more about Drupal, than Drupal themselves! Through their open-source software, Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organisations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.

What happened next?

"ResourceiT is an amazing partner to Acquia. So much so, that I feel like they're part of my marketing team. Their knowledge, attention to detail and willingness to truly understand our business means the recommendations they make to improve and optimise our paid media and SEM campaigns are having an amazing impact. In terms of ROI, our Google Ad program ROI is the best I've ever seen - thank you ResourceiT!"

The results we’ve had with ResourceiT have been outstanding, the team demonstrate a thorough understanding of our commercial model. Our digital engagement is going from strength to strength and is an significant part of our marketing strategy as we continue to grow our footprint in the UK.

Amanda Glasgow, Marketing Manager, Tech Data

“ResourceiT pulled out all the stops to produce a truly stunning video and award submission. Their dedication to explaining our work with Vale of Glamorgan council helped us become a Microsoft Partner of the Year winner. ”

Ben Murden, Head of Marketing, Phoenix Software

“Project after project I keep coming back to ResourceiT for our alliance marketing needs at Jabra. The new assets to continue to support our Microsoft alliance have been invaluable for the regional teams for both to channel and through channel engagement.”

Susan Partington, Senior Manager, Jabra
Want to find out more about how our services can work for you?

Get in touch to find out how our services can help you grow.

We're ready to listen. If you're ready to chat, use our contact form to get in touch.
Contact Global Form
Checkboxes

What services did Acquia use for this project?

Our Approach

LinkedIn

Generate leads, drive traffic and get your brand noticed by key decision-makers in the industry with LinkedIn advertising.

Find out more

Google

The most powerful tool for reaching untapped audiences. Google Ads get your site to the top of the search results.

Find out more

Hey there, couldn’t help noticing you’re using Internet Explorer

That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.

If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.