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ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Transforming Acquia’s digital presence, with Google and LinkedIn campaigns that are optimised to perfection.

Acquia image Acquia image
What were the clients goals?
1.

To raise awareness of the Acquia brand, specifically the solutions available, such as Drupal 9.

2.

Generate valuable leads and conversions for Acquia to follow up on.

3.

Beat the competition on the Google Search page, bringing Acquia to the top of the results.

What did ResourceiT do?

We onboarded Acquia in September 2021 and kicked off the partnership by assessing their existing content and strategies and providing suggestions for areas of improvement that would drive more awareness and deliver more sales opportunities.

 

We ended up running a variety of ‘always on’ campaigns based on Acquia’s most valuable assets and solutions.

Regular optimisations to each campaign, which included copy changes, tweaking of the target audience and updated imagery, ensured we consistently exceeded industry averages…and exceed industry averages we certainly did! Our Google campaigns consistently achieve an average CTR of 2.88% – 188% higher than the industry average of 0.70% and with our LinkedIn campaigns achieving an average CTR of 0.56%, to say Acquia have been happy with our work is an understatement!

2.88% average CTR on Google
0.56% average CTR on LinkedIn
43 LinkedIn Leads
150k clicks
About Acquia

Acquia is the open-source digital experience company that know more about Drupal, than Drupal themselves! Through their open-source software, Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organisations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.

What happened next?

"ResourceiT is an amazing partner to Acquia. So much so, that I feel like they're part of my marketing team. Their knowledge, attention to detail and willingness to truly understand our business means the recommendations they make to improve and optimise our paid media and SEM campaigns are having an amazing impact. In terms of ROI, our Google Ad program ROI is the best I've ever seen - thank you ResourceiT!"

Thank you ResourceiT for all your hard work – what an outstanding effort from you all. It has been an absolute pleasure working with the team, you have all outdone yourselves, going well above and beyond expectations throughout this whole Microsoft Partner of the Year award process. We can’t thank you enough for everything.

Nicci Cox, Director, Strategic Alliances, ANS Group

ResourceiT’s contribution to Citrix extends far beyond mere project delivery. They operate as true partners, working strategically alongside us to enhance our campaigns and demonstrate measurable ROI. Consequently, their collaboration has been instrumental in the success of some of our most impactful campaigns.

Benita Sabharwal, Regional Account Based Marketing – UKI & Nordics, Citrix

The F5 NGINX partner content produced by ResourceiT is the most popular content on the portal, with over 70% of traffic downloading the toolkit. Even a year later, we are still seeing so much proactive engagement and a very healthy multi-million $ pipeline as a result.

Anonymous, F5 Networks
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What services did Acquia use for this project?

Our Approach

LinkedIn

Generate leads, drive traffic and get your brand noticed by key decision-makers in the industry with LinkedIn advertising.

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Google

The most powerful tool for reaching untapped audiences. Google Ads get your site to the top of the search results.

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Our approach
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