Welcome to MMAD
The Microsoft & Marketing Abbreviations Dictionary

A firm that provides service to its customers of outsourced (or “third party”) logistics services for part, or all of their supply chain management functions.

Testing 2 different versions of a campaign element to see which is more effective, with A and B referring to the 2 different versions being tested. A proper A/B test uses a randomized sampling of users and tests only one variable at a time, such as web page copy, imagery, an email subject line, etc.

Provides management of identity and access to services and applications within Microsoft Azure to keep business information secure.

This costing model assigns the cost of all activities used in the production of a product proportionally across each item produced.

A B2B strategy that orchestrates marketing campaigns to drive pipeline and revenue, alongside sales, within a group of target accounts, as opposed to a traditional, leads-based strategy.

Identify and manage costs using ABC.

A list of permissions and the actions allowable to objects or users.

Allows customers to understand their application compatibility situation by identifying which applications are compatible with the Windows Operating System and which applications require further testing.

The average amount that new contracts are signed for within your organisation. Knowing your average contract value helps marketing to understand their return on investment, as well as determine what their goals need to be to turn a profit.

Used to store network, domain and user information and used by computer administrators to manage files, user permissions and accounts.

A gateway in which you can redirect directory requests to your on-premises Microsoft Active Directory without caching any information in the cloud.

A skilled and trusted advisor who will build an in-depth understanding of your people and your business to help you address your software development challenges.

Stores directory data and manages communication between users and domains, including user logon processes, authentication, and directory searches.

Simplifies access to systems and applications using a claims-based access.

A business that has been given approval to sell Microsoft devices.