A powerful value proposition is much more than a description of your products or services, it’s a statement of intent. A promise to your customers that helps them truly understand the value of your company’s products and services – helping to drive engagement, brand awareness and loyalty.

A strong value proposition provides the foundation for your offering, and can be a critical factor in conversion success.

Our ResourceiT guide to creating a value proposition helps you understand the importance of having a defined value proposition, but it also crucially takes you through the steps you need to create your own value proposition.

What does this guide cover?

  • An introduction to what a value proposition is, its purpose in your business, and why you need one to support your marketing and advertising efforts.
  • The different uses of a value proposition, and how to write a value proposition that will perfectly illustrate the value of your business, products and services.
  • A detailed look at the three stages of value proposition writing. Follow this template if you want to create a value proposition that drives success.
  • How to make your value proposition work harder, and applying it in interactions you have with customers and prospects.