When a story captures our attention and engages us, we’re more likely to remember the message and meaning within it. Research has shown that only 10% of information is retained when people hear statistics alone, compared to 75% when stories are used to convey the message.
This eBook dives into the psychology behind storytelling, uncovering why it has become one of the most powerful marketing techniques of the century.
That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.
If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.
