When a story captures our attention and engages us, we’re more likely to remember the message and meaning within it. Research has shown that only 10% of information is retained when people hear statistics alone, compared to 75% when stories are used to convey the message.

This eBook dives into the psychology behind storytelling, uncovering why it has become one of the most powerful marketing techniques of the century.

What does this eBook cover?

  • The psychology and biology behind storytelling
  • Why storytelling is such a compelling marketing 'tool'
  • The business impact of storytelling
  • The 8 reasons why storytelling works