Gone are the days where you’d sit at the table eating your cereal with a newspaper before work in the morning! Today’s world consists of scrolling through TikTok and watching Instagram stories to see what your friends and family members are getting up to, and the occasional cliché ‘how’s your Monday?’ post that involves a picture of someone lying by a pool with a cocktail. You know who you are!
Saying that most people spend a good part of their days on social media would not be an understatement in today’s world. Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social feeds. But what does that mean for your business?
We’ve pulled together some of the current social media trends that have been paving the way for us as a business, and the things you should be looking out for to achieve success.
Artificial Intelligence starts to go mainstream
The future has arrived, and artificial intelligence (AI) is officially everywhere — and more accessible than ever. Although we’re not quite at the stage of flying cars and time machines, we are able to use filters on TikTok that allow you to turn yourself into your favourite fictional characters and pull together copy at the drop of a hat on apps like ChatGPT.
Short form video is still king
At this point, it’s safe to say that video isn’t going anywhere, and there’s a good reason for this. Users are hungry for bite-size, engaging content that provides them with some kind of value. Whether it’s a recipe for your next meal or a bit of humour to brighten your day, we all know what it’s like when we get caught in that TikTok rabbit hole that was meant to be a ten minute scroll but turns into a two hour binge!
Building an engaged social community should be prioritised
Many brands think social media is all about sharing content, but that’s only half of the battle. Building a strong, engaged and invested community is key to becoming successful in the world of social media to ensure that content is seen by the right people. To assist with this, you should be posting regular and relatable content that gives your brand a personality that gains trust and a positive reputation amongst your platforms.
Which brings us onto our next trend…
Funny, trendy, and relatable content will help win over your followers
When it comes to social media, 50% of consumers rank funny content as the highest for being the most memorable, followed by relatable content (36%). Despite this, 66% of social media marketers say funny content is the most effective format they use1. With that being said, it’s important to know your audience and choose where to post this kind of content wisely. For example, there are videos on our TikTok account that we wouldn’t post on LinkedIn, and vice versa.
The significance of social SEO shouldn’t be ignored
As well as implementing SEO on your website or landing pages, the same is necessary for your social channels. Social SEO is designed to help businesses ensure that their content is seen by the correct audience by adding text-based features, including links, captions, and alt-texts. To achieve optimal SEO, you should be as descriptive in your profiles as possible and consider using keywords and phrases relating to your business and searches that your target customers may perform.
For more regular updates and industry trends, follow us on LinkedIn and keep an eye on our weekly Channel Pulse roundup posts!