With over two decades of experience delivering more than 7,000 projects, channel marketing expert ResourceiT has announced a new partnership with Microsoft Marketplace platform provider WeTransact.
The combined strength of the partnership will enable ISVs following a Microsoft Marketplace-first strategy to accelerate growth and profitability, as the two businesses join forces to deliver an end-to-end solution for ISVs.
What is the ISV Opportunity?Â
The rapid emergence of vendor marketplaces across the globe is creating a tsunami of opportunity for ISVs. Yet the complex integration requirements between Microsoft’s Marketplace and Partner Center can make this a lengthy and challenging process. WeTransact’s leading-edge technology platform enables ISVs to be listed and transactable on the Marketplace within just five working days.
This is a big win. But then comes the challenge of creating the right demand.Â
“ResourceiT has always specialised in supporting growth for tech businesses – particularly Microsoft partners. WeTransact has built an exceptional product, but for the ISV it has to generate ROI, which means getting the right prospects to the Marketplace to buy. The unique experience we have in identifying how to do that is exactly why Microsoft recommended us to WeTransact,” comments Julie Simpson, Founder & CEO, ResourceiT.
What does it take to stay in the Fast Lane?
Whether it’s developing compelling value propositions, crafting stand-out go-to-market strategies, running demand generation campaigns, or strengthening channel ecosystems, award-winning agency ResourceiT has remained at the top of its game for over 20 years.
This success has been driven by consistently learning, adapting, and innovating, ensuring that ResourceiT clients can feel confident they’re supported by a channel marketing agency that truly understands their business and market opportunity.
“Succeeding for this long in a sector that moves this fast requires us to consistently invest in our people, the tools they use, and the market knowledge they have. At ResourceiT, we all have to be able to give the right advice and offer creative ideas that deliver results. There’s no other answer, you have to know what you’re talking about,” continues Simpson.
A Strategic Partnership Born in Microsoft’s Orbit
For ResourceiT, a marketing agency born in the Microsoft partner channel, Microsoft Marketplace presents a new and exciting route to market for ISVs.
Having delivered over 7,000 projects, and with direct Microsoft investment exceeding £10 million, ResourceiT deeply understands the intricacies of driving results for Microsoft partners and ISVs. With a unique level of capability and insight into the Microsoft ecosystem, ResourceiT’s engine behind the WeTransact platform helps ISVs accelerate their success on Microsoft Marketplace.
“The most important piece of advice we ever give to any Microsoft partner, whether referred to us by Microsoft or not, is to gain absolute clarity on what you’re selling, to whom, and why they would buy it from you. We work with industry tech giants like Microsoft, Lenovo, and F5, as well as smaller boutique businesses with fewer than 50 people. Our approach is always centred on one question: how can we make this business relevant to its target audience?” Julie continues.
Solving a Real Problem for ISVs
ResourceiT’s years of experience reveal a common trend among ISVs: they are often technically brilliant but lack the capacity, experience, or skills to take their products to market in the most profitable way.
ResourceiT builds powerful go-to-market strategies, crafts unique value propositions, and delivers campaigns that focus on quality over quantity.
“Anyone can drive leads. We focus on attracting the right clients for ISVs. Those that are in the market to buy,” Julie explains.
To support this, ResourceiT has developed a marketing accelerator tailored specifically for ISVs on WeTransact. It helps software companies refine their positioning, stand out from competitors, and target the right audience, all while leveraging WeTransact’s seamless transactable listing capabilities on Azure Marketplace.
How It All Came Together
The partnership began after an introduction from Microsoft, who saw the potential in bringing these two like-minded businesses together. With WeTransact’s growth plans in the UK and ResourceiT’s proven track record of executing high-performing channel campaigns, the synergy was clear.
From the first conversation, it was obvious the two companies shared a commitment to excellence, customer success, and long-term value creation. The collaboration has already led to the development of an integrated approach, one where ISVs benefit from both world-class go-to-market support and frictionless technical integration.
Joint Value for Microsoft Marketplace Customers
At the heart of this partnership is a shared mission: helping ISVs thrive on Microsoft’s Azure Marketplace. WeTransact makes it easy for software vendors to list and transact. ResourceiT ensures the right customers discover and engage with those listings. Together, they create an ecosystem where growth isn’t just possible, it’s predictable.
“Our clients invest a lot in their marketing,” says Julie. “We’re here to make sure that investment pays off by aligning message, market, platform and the partnership between us enables that alignment perfectly.”
We’re thrilled to partner with ResourceiT. Their channel marketing expertise and deep Microsoft roots are the perfect complement to WeTransact’s mission of making Azure Marketplace accessible, profitable, and pain-free for ISVs everywhere.” –Juan Castiblanques, CRO, WeTransact
What’s Next? Big Ambitions and Long-Term Aspirations
This partnership isn’t just about the UK or a few mutual clients, it’s about setting a new standard.
“We believe what we’re building here could become a global model,” says Julie. “A best-in-class go-to-market playbook that helps ISVs scale sustainably at pace and deliver more value on Microsoft Marketplace and beyond.”
As the landscape continues to evolve, particularly with the rise of AI and online purchasing, the combined forces of ResourceiT and WeTransact are perfectly positioned to help ISVs not just adapt, but lead.
Learn more about how ResourceiT can drive demand, refine your message, and accelerate your growth:
