Let’s face it, being a B2B IT marketer isn’t for the faint-hearted. Balancing shrinking budgets, aligning with sales teams, and keeping up with the growing demand for hyper-personalised customer experiences is no small feat. And in a crowded, competitive market, relying on gut instinct alone just won’t cut it anymore. You need data, benchmarks, and strategies that deliver results.
That’s exactly what our Channel Pulse: The State of B2B IT Marketing 2025 report offers. With input from over 40 B2B IT marketers across the UK, this report reveals the key trends, challenges, and opportunities shaping the future of IT marketing.
