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Make 2025 the year your business gets the Microsoft partnership recognition it deserves.
Winning or being shortlisted for a Microsoft Partner of the Year (PoTY) Award doesn’t just look good on a slide deck. It boosts your business’ reputation with Microsoft, unlocks more co-sell opportunities, and cements the coveted ‘go-to partner’ status.
However, success isn’t earned just by submitting an entry. It’s about being seen, heard, and valued by Microsoft long before the judging begins.
Why enter the Microsoft Partner of the Year Awards?
- Raise your business' profile with Microsoft sellers, leadership, and global teams
- Accelerate co-sell opportunities by proving customer impact and innovation
- Demonstrate credibility across AI, Azure, sustainability and industry specialism
- Create powerful marketing assets that drive recognition and reuse well beyond the awards
- Gain third-party endorsement that strengthens your sales story and partner status
Why choose ResourceiT for PoTY?
ResourceiT isn’t just a group of expert marketers; the team are Microsoft partner marketing specialists with years of experience helping partners win. As a collective, the team understand what Microsoft values, how the judging process works, and what makes a submission stand out.
- Deep experience supporting MSPs, GSIs, ISVs, and channel partners
- Proven success with winning and shortlisted PoTY entries
- Experts in case studies, co-sell storytelling, and internal Microsoft comms
- Creators of content that works hard across LinkedIn, win-wires, award entries and more
Our Partner of the Year Track Record?
14+
years experience writing award-winning entries
78%
average winners and finalists success rate
1000+
awards written
What’s New in Microsoft Partner of the Year Awards 2025?
With new categories focused on AI, Copilot, Developer Productivity and Business Impact, Microsoft is looking for partners who can tell a compelling, measurable story and prove their impact across the tech ecosystem.
Julie Simpson, ResourceiT’s Founder & CEO, has broken down what’s new for 2025, what categories have changed or been added, and what Microsoft really wants to see in your submission.
Build credibility, now
Businesses with ambitions of Partner of the Year success don’t want the awards tool to be the first time someone at Microsoft hears its story.
Judges and stakeholders should already know everything about an organisation that want to win and be on the look out for its entry.
Why this matters:
Award-winning partners build visibility over time. Judges and Microsoft stakeholders are far more likely to favour a partner they’ve already seen active in the ecosystem.
How ResourceiT does it:
- Powerful video and written case studies that show real-world impact
- 1-page visual stories (for reuse in Microsoft sales decks and co-sell discussions)
- Social proof and customer evidence that brings innovative, impactful work to life
Market to Microsoft
Great stories deserve to be seen by the right people. ResourceiT doesn’t just help businesses write content. It helps them make sure it lands where it matters.
Why this is so important:
Microsoft decision-makers are busy. To stand out, a business needs more than a submission. It needs visibility in the channels they already use and trust.
How ResourceiT does it:
- Win-wires and co-sell comms to feed success stories into Microsoft’s internal networks
- Targeted LinkedIn campaigns to reach Microsoft employees with key assets
- Infographics that show your businesses alignment to Microsoft’s values like DEI, accessibility, and tech talent
- Content tailored to Microsoft’ strategic goals: AI, cloud growth, sustainability, and industry impact
Craft compelling Partner of the Year submissions
A Partner of the Year submission needs to do more than tick boxes. It needs to tell a compelling, evidence-rich story that shows how your business is driving value for its customer and Microsoft.
Why this matters:
PoTY entries are judged by Microsoft employees who live and breathe the ecosystem. You need to speak their language, connect project outcomes to Microsoft priorities, and prove your business is doing something special.
How it’s done:
- Identify the best-fit award categories for your business
- Develop storylines backed by metrics, evidence, and outcomes
- Align to Microsoft’s current strategy and tone of voice
- Create entries that are structured, on message, and ready to win
Let’s make 2025 your winning year
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