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Stand out. Get noticed. Become a thought leader. Our content creation service gives you a voice.

Demand Generation

Drive interest. Gain recognition. Make your brand the only one buyers need. Our demand generation service puts you on the map.

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Training teams at the core. Arming them with knowledge - and arming your business with power.

ResourceiT Consulting Ltd,
4 Elmwood, Chineham Business Park, Crockford Lane, Basingstoke Hampshire RG24 8WG

Microsoft urging partners to re-think how they spend their co-op

We’re hearing from more and more Partners that Microsoft are strongly encouraging them to re-think where they’re spending their co-op, with a strong message that funding should be used exclusively used for demand-generation campaigns.

How has the shift left you feeling? Are you thinking:

  • How am I going to get ROI from this? 
  • Why am I not getting the leads I need to? 
  • Where should we be advertising?
  • Which platforms should we be using? 
  • Who is my key target audience? 
  • What content should we be going to market with? 
  • When should I run campaigns as we get into Christmas? 

Read our recent blog for some answers and advice on these questions

We get it! This change in tone is leaving a lot of partners like you feeling a little lost. You want to make the most of your co-op funding each quarter, proving to Microsoft that you’re a partner to be taken seriously, but are unsure where to begin.

So, let’s get this moving. Whether its using existing content, or rehashing content from your Digital Marketing Content (DMC), we can help you with getting the right message in front of the right audience at the right time.

ResourceiT is one of only two agencies in the UK recommended by Microsoft for demand generation. We couldn’t be better placed to help.

We’re offering a FREE consultancy session with our GM, Tory Simpson. Tory is a demand generation expert, with over 10 years’ experience in digital advertising. Her focus is on getting results from the right people to not only drive demand, but close business. 

These sessions will be bespoke, but we will cover: 

  • Defining your target audience 
  • What you need to deliver to Microsoft (product/solution area) 
  • Existing content and how you can repurpose it
  • The different platforms and targeting options available to you
  • The follow-through process from sales to make sure you’re driving return

The December 31st deadline is looming. Book your limited place today to get started ASAP. 



Next steps...

Changes to Marketing Funds for Microsoft Partners image

Changes to Marketing Funds for Microsoft Partners

Read the blog

Infographic: Driving demand as a Microsoft Partner...where to start! image

Infographic: Driving demand as a Microsoft Partner...where to start!

Download

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