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What's Your Route to Market?
ISVs have a huge opportunity to increase transactions on Microsoft Marketplace, but success isn’t automatic. Visibility is competitive, demand must be created and the right customers don’t just find you, you have to find them.
That’s where the ISV Marketing Accelerator comes in.
We start with a no-fee 45-minute virtual kick-off, where we take the time to understand your business priorities, ideal customers, and growth ambitions. Within 5 working days, we deliver a personalised playback, route-to-market navigator and a clear strategic roadmap.
Trusted by 100’s of ISVs to unlock market access and accelerate growth
7000+
Projects
1650+
Strategy Workshops
£7bn
Client Pipeline Delivered
4.7m+
Leads Delivered
20+
Years of Experience
200%
above industry average digital results
ISV Marketing Accelerator Process
- ISV Marketing Accelerator Kick off:
No-fee session facilitated by a Senior ResourceiT channel marketing expert and relevant key stakeholders from your business. - Outcomes:
ISV Accelerator Playback, Navigator and Roadmap. - Accelerator Paths:
Four focused tracks and ten approaches with one clear goal: accelerated, sustainable growth.
Get started with a no-fee 45-min ISV Marketing Accelerator Kick-off
Listening to your priorities is the critical first step in maximising your ROI from our collaboration to drive growth through Microsoft Marketplace.
As a Microsoft-domain channel expert (22 years, 7,000+ projects), ResourceiT can guide you to identify, attract and retain profitable clients that deliver lifetime value.
This starts with a 45-minute virtual kick-off with a Senior Microsoft Channel expert to understand your:
- Ideal customer business profile:
Who is your ideal target audience? What do they look like? - Buyer profile:
What keeps them up at night? - Segmentation:
What are the key verticals or market segments you are keen to penetrate? - Proof:
What credibility, testimonials or case studies do you have to reference? - Microsoft partner profile:
What does your partnership with Microsoft look like? - Growth ambitions:
What are your priorities and objectives for the next 12 months and beyond?
Outcomes from the Accelerator Kick off:
Helping ISVs at All Stages of Growth
Every ISV is different. Whether launching, scaling, or shifting its focus, the route to market needs to reflect its product, target audience, and growth goals.
That’s why the ISV Marketing Accelerator is designed around four focused tracks, each tailored to help ISVs identify and action the strongest go-to-market strategy that drives accelerated, sustainable growth.
ResourceiT’s performance engine is cured through experience, infused by technology and backed by results. So, if your business is looking for a way to drive strategic, profitable growth, our ISV Marketing Accelerator could help you get there faster.
Starting at £8k
Choose the path that matches your ambition:
GTM Strategy Development
For ISVs ready to scale, a well-crafted go-to-market strategy is crucial. We help you create a structured marketing roadmap that drives sustained pipeline growth for your Marketplace offer; defining clear, actionable steps to reach the right audience, generate meaningful engagement, and turn your marketing investment into measurable results.
Deliverables
- 90-minute GTM strategy workshop: Led by a Senior Consultant, supported by a Marketing Campaign Manager
- Competitor research and market intelligence: Identify key differentiators and refine positioning
- Market and audience analysis: Pinpoint your ideal customers and total addressable market
- 6-month Go-To-Market plan: A structured roadmap for sustained pipeline growth
Marketing Director-as-a-Service
Get access to a senior IT marketing leader with deep Microsoft ecosystem expertise, who understands your business, proposition, and growth goals, and works as an extension of your team.
Deliverables
- 12 hours of Senior Marketing Director time, dedicated resource
- Call-off model, available as monthly or quarterly
- Available remotely to execute specific tasks (such as development of your marketing strategy)
- Can be focused on direct ‘to-customer’ acquisition, through channel ‘to partner’ growth, or a combination of both
- Initial 60-minute virtual planning session, documented follow-up, actions and timescales
- Quarterly reporting and forward planning.
Marketing Manager-as-a-Service
Get access to a highly experienced IT channel marketing manager with expert knowledge at a campaign delivery level, who can provide best practice guidance on campaign targeting, messaging, execution, nurture and follow-up tactics to drive success. From best campaign tactics to optimisation opportunities, they’ll provide hands-on support to maximise your campaign ROI and boost your success with Microsoft Marketplace.
Deliverables
- 24 hours of Marketing Manager time, dedicated resource
- Call-off model, available as monthly or quarterly
- Available remotely to execute specific tasks (such as delivering a GTM plan) or attend marketing meetings with your team
- Can be focused on direct ‘to-customer’ acquisition, through channel ‘to partner’ growth, or a combination of both
- Initial 60-minute virtual planning session, documented follow-up, actions and timescales
Quarterly reporting and forward planning: Flexible model to suit your business
Value Proposition and Content
A clear and concise value proposition puts you in control of the business and customers you attract. It articulates the value you bring to prospects, why they should engage with you and can significantly increase your conversion on Microsoft Marketplace.
Deliverables
- 90-minute virtual Value Proposition Workshop: Facilitated by a Senior Consultant, supported by a Marketing Campaign Manager
- Structured and proven agenda:
- Ideal client profile – size and shape of your ideal target audience
- Target audience business and market drivers
- Personas and influencer drivers, challenges and opportunities
- Your proposition, reference ability, competition and ‘Call to Action’ (CTA)
- 300, 100 and 50 word summaries of your unique Value Proposition to enhance your Microsoft Marketplace offer/s
- 1-page overview of your proposition: Highly professional copy and design
- Perfect as a download on Microsoft Marketplace
Sales Training – PowerUp jointly developed with Microsoft
Microsoft sellers are inundated with partner offerings. This programme will help you to elevate your business above the competition and raise your visibility through proactive promotion of your business to potential Microsoft sellers and stakeholders.
Deliverables
- Express 60-minute virtual Microsoft messaging workshop: Led by Senior Microsoft Alliances expert
- 100 and 50 word summary of your Microsoft co-sell proposition
- 1-page overview of your proposition: Highly professional copy and design
- Recommendations for how to engage Microsoft sellers in the right way
- Virtual run-through session with your team to enable effective positioning of your business and value to Microsoft
Co-selling with Microsoft – elevate your profile
The art of sales has changed. Not only do prospects research online before they engage (increasing your competitive position), but all too often, IT investment is fenced by a complex decision-maker and influencer circle that requires careful sales leadership and negotiation skills. Developed in partnership with Microsoft, our 12 training modules, available in Express 60-minute virtual sessions is geared to advance your professional sales skills and realise tangible benefits.
Deliverables
- 2 virtual training deliveries, up to 24 delegates per session
- Pre and post delivery, 30-minute consulting sessions with trainer
- Learn professional sales techniques that achieve results
- Take control of critical stages of your sales process, such as qualification, negotiation or storytelling
- Focus on increased conversion and accelerated sales cycle
Content That Connects and Converts
Compelling, easy-to-digest content positions your solution around your customers’ biggest pain points and elevating your brand and offer in a crowded market. From increasing awareness, brand recall to driving action, we help you increase visibility, build trust, and educate your audience with expertly written and designed content that delivers real results.
Deliverables (Choose One)
- Thought leadership: Inspire your audience with a series of 3 blogs + supporting social posts
- Awareness: Engage your audience with a blog + infographic + supporting social posts
- Demand generation: Retarget an already engaged audience (who have responded to previous thought
Credibility Content
Showcase your best customer stories with powerful, credible content that moves the perception of value from promise to proof. Whether it’s a two-page story or a short-form video, a strong case study helps differentiate your solution, clearly highlighting your USPs; thereby building trust, reinforcing capability, and supporting your value proposition. These high-impact assets can be hosted on your website, embedded in presentations, and integrated into demand generation campaigns.
Deliverables (Choose One)
- Written case-study Includes:
- Virtual interviews with you, and your customer
- Draft story framework for your review (2-rounds of amends)
- Professionally designed final version
- 3 X social posts to promote your customer success story
- Video package Includes:
- Virtually filmed interviews with you and your customer
- Draft video for your review (2-rounds of amends)
- Addition of captions
- 2 X 15-second social snippets to promote on social platforms
Demand Generation + Content Pilot
Whether you’re testing channels, refining your marketing approach, or validating your strategy, this pilot will help you identify what resonates best with your target audience, while driving results. We’ll create and promote high-value content to drive awareness and demand for your solution. With expert execution and data-led insight, you’ll gain clarity on what works and what doesn’t before scaling your outbound marketing investment.
Deliverables (Choose One)
- Demand generation (choose one)
- Digital demand generation (4 weeks): Targeted LinkedIn, Google, or Microsoft Ads campaign using sponsored content and/or sponsored messaging to drive awareness or generate interest from target prospects
- Telemarketing pilot (5 days calling): Customer intelligence gathering, identify opportunities/inmarket intent
- Engage prospects with qualifying questions: Prospects download an asset, answer a qualifying question, and opt-in to your marketing communication
- ABM display & publisher placement: Advertise on relevant websites, forums, newsletters, and communities to create wide-scale awareness
- Organic social calender (15 Posts): Drive organic awareness on LinkedIn with a structured content plan to set-up demand generation opportunity
- Plus 1-2 page high-value content asset: Thought leadership or solution-focused content tailored to your target audience
Demand Generation Pilot
Whether you’re testing channels, refining your marketing approach, or validating your strategy, this pilot will help you understand what an investment in targeted demand generation could deliver for your business longer-term. We’ll create targeted campaigns to generate demand, attract new contacts and prospects to build your pipeline.
Deliverables (Choose Two)
- Written case-study Includes:
- Digital demand generation (6-8 weeks): Targeted LinkedIn, Google, or Microsoft Ads campaigns to drive awareness or generate prospects.
- Telemarketing pilot (10 days calling): Customer intelligence gathering, identify opportunities/in-market intent, or demand generation
- Engage prospects with qualifying questions: Prospects who have download an asset, answered a qualifying question, and opted into your marketing communication
- ABM display & publisher placement: Advertise on relevant websites, forums, newsletters, and communities to create wide-scale awareness
- Organic social calender (3-months, 10 posts per month)): Drive organic awareness on LinkedIn with a structured content plan to set-up demand generation opportunity
Let ResourceiT give you the competitive edge?
Our performance engine is cured through experience, infused by technology and backed by results. So, if you are looking for a way to drive strategic, profitable growth, our ISV Marketing Accelerator could help you get there faster.
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