Microsoft is an ecosystem. Experience matters.
MAKE THE MOST OF YOUR MICROSOFT PARTNERSHIP AND OPPORTUNITY
RiT has spent more than 20 years working with Microsoft and its partner ecosystem. We help partners make their value visible, navigate investment, influence the right people and turn Microsoft opportunities into focused marketing and commercial growth.
BEING A MICROSOFT PARTNER IS ONLY THE BEGINNING OF THE OPPORTUNITY
Microsoft offers partners enormous potential, but translating the relationship into growth can be complex. Priorities evolve, programmes change and thousands of businesses compete for attention and investment.
RiT helps you see where your strongest opportunity sits, connect it to what Microsoft values and turn it into a story and plan people can act on. You spend less time navigating the complexity and more time making the partnership work.
MICROSOFT EXPERTISE BUILT FROM BOTH SIDES OF THE PARTNERSHIP
RiT has worked directly with Microsoft teams around the world while supporting partners of every size across the ecosystem. That gives us a valuable dual perspective.
We understand what partners need from Microsoft and what Microsoft needs to see from the businesses it chooses to support, recommend and invest in. We connect those perspectives, helping you build opportunities that make sense commercially and create value for both sides.
SPECIALIST SUPPORT FOR THE MICROSOFT OPPORTUNITIES THAT MATTER
Whether you need Microsoft to understand your value, invest in your growth or recognise your impact, RiT connects ecosystem expertise with the strategy and marketing needed to create action.
PARTNER POSITIONING
Make your capabilities, customer impact and commercial ambition clear to the people who matter inside Microsoft.
RiT creates a focused partner position that shows where you fit, why you are relevant and what Microsoft and your business could achieve together.
MICROSOFT MDF SUPPORT
Turn Microsoft funding into purposeful marketing that delivers.
RiT helps identify potential funding opportunities, build credible proposals, plan eligible campaigns, manage delivery and capture the evidence needed to demonstrate impact.
TO-MICROSOFT CAMPAIGNS
Help Microsoft sellers, specialists, partner teams and leaders understand when, where and why to involve you.
RiT turns your value into campaigns that build visibility, recognition and advocacy across the Microsoft audiences who can influence your growth.
PARTNER OF THE YEAR
Give exceptional customer work the award entry it deserves.
RiT uncovers the evidence, finds the strongest angle and connects your impact to what Microsoft judges need to see, achieving a 75% winner or finalist success rate year after year.
Working in the Microsoft ecosystem
Microsoft employees trained
Microsoft investment delivered
A Microsoft relationship shaped by more than two decades
RiT’s Microsoft expertise was built through years of direct work, global partner programmes, employee development and campaigns that helped partners turn the ecosystem into opportunity.
BUILDING THE SPECIALISM
RiT began supporting Microsoft partners more than 20 years ago, helping them develop go-to-market strategies, sharpen their propositions and make complex technology more relevant to customers.
WORKING DIRECTLY WITH MICROSOFT
RiT became an approved Microsoft vendor across multiple global regions, supporting direct and partner-led engagements in the UK, US, Canada, Western Europe and APAC.
DEVELOPING MICROSOFT TEAMS
RiT has trained 20,000 Microsoft employees across four continents, building marketing and social selling capabilities and supporting teams across EMEA through Microsoft PowerUp.
INFLUENCING PARTNER SUCCESS
RiT became the only marketing agency globally invited to Microsoft’s Partner Advisory Council, bringing specialist marketing insight into conversations shaping the partner ecosystem.
CREATING PARTNER IMPACT
Today, RiT helps partners strengthen their positioning, activate Microsoft funding, influence internal audiences and turn customer outcomes into Partner of the Year recognition.
The agency that wrote the book on Microsoft partnership
RiT’s book, Maximising Your Investment as a Microsoft Partner, sold 10,000 copies worldwide, helping partners create greater value from the relationship.
Microsoft technologies, programmes and partner models have evolved considerably since then. The central challenge remains the same: understand where Microsoft is heading, identify how your business contributes and make that shared opportunity visible to the people who can help it grow.
MICROSOFT CREDENTIALS ARE VALUABLE WHEN THEY CREATE BETTER OUTCOMES
Our experience means you do not need to spend months explaining Microsoft to your agency. We understand the relationships, processes and commercial pressures behind the ecosystem.
More importantly, we know how to put that perspective to work. We help you identify stronger opportunities, communicate your relevance and create activity that works for Microsoft, your customers and your business. The credentials build confidence. What we do with them creates value.
TURN MICROSOFT OPPORTUNITY INTO ACTIVITY THE MARKET CAN SEE
Microsoft support should not stop with an internal presentation, approved proposal or partner plan. RiT helps turn the opportunity into marketing that reaches customers, partners and the wider market.
We can develop the strategy, proposition, creative and activation around it, from thought leadership, videos and lead-generation content to paid media and event promotion. This connects the value recognised inside Microsoft to demand and commercial momentum outside it.
You’re Not Going to Get That Winning Feeling From a Last-Minute ChatGPT Entry
Posted : 11 August 2026
eBook: Winning 2026 Partner of the Year Entry
Posted : 8 June 2026
You’re Not Going to Get That Winning Feeling From a Last-Minute ChatGPT Entry
Posted : 2 June 2026
Turn the potential in your Microsoft relationship into progress
Whether you need to strengthen your position, activate Microsoft investment, influence internal audiences or earn recognition for exceptional work, RiT can help you identify the opportunity and turn it into a clear story, focused action and measurable value.