The experts in IT channel marketing
WE UNCOVER THE VALUE THAT MAKES IT BRANDS UNFORGETTABLE
Since 2003, RiT has helped technology businesses find their strongest opportunities and turn them into marketing that creates impact. We combine deep IT channel expertise with talented people, connected capabilities and a genuine commitment to making every piece of work matter.
WE UNDERSTAND THE TECHNOLOGY MARKET BEFORE YOU EXPLAIN THE BRIEF
RiT is not a generalist agency with a technology client list. We have spent more than 20 years working across vendors, distributors, resellers, MSPs, ISVs, GSIs and hyperscalers.
We understand how technology is bought, sold and taken to market, and how influence moves between customers, partners, vendors and Microsoft. That means fewer months teaching us your world and more time uncovering what will make your business stand out within it.
DEEP EXPERTISE, CONNECTED CAPABILITY AND PEOPLE WHO CARE
RiT brings strategy, creative, demand generation and enablement together with specialist Microsoft and awards expertise. But capability alone is not what makes the work successful.
We recruit brilliant people, invest in their expertise and build lasting client relationships around the quality of what we deliver. Repeat business has always mattered to us because it can only be earned by doing great work, making life easier and creating results clients want to build on.
years Dedicated to the IT channel
technology marketing projects delivered
global technology vendors supported
GREAT WORK STARTS WITH TALENTED PEOPLE BRINGING IDEAS TOGETHER
RiT’s expertise lives in its people. Strategists, creatives, writers, media specialists, trainers and technology marketing experts bring different perspectives to every opportunity.
We invest in people who are curious enough to look deeper, experienced enough to challenge and committed enough to care about what happens after the work is delivered. Their expertise combines around the client challenge, creating stronger thinking and more connected results.
More than two decades of technology marketing milestones
RiT has grown alongside the technology channel, expanding its expertise as the market, partner ecosystem and opportunities have evolved. Explore some of the moments that shaped our story.
THE STORY BEGINS
ResourceiT’s first business plan created the foundation for an agency dedicated to helping technology businesses communicate their value and grow through the channel.
EARLY MICROSOFT RECOGNITION
RiT joined Microsoft UK’s approved vendor list and achieved £1 million in turnover during its first full year of trading, establishing an early specialism in the Microsoft ecosystem.
SUPPORTING MICROSOFT PARTNERS
RiT secured the Microsoft UK partner marketing contract, helping partners turn Microsoft opportunities into stronger propositions, campaigns and market activity.
MARKETING PARTNER OF THE YEAR
RiT was named Microsoft Marketing Partner of the Year and delivered storytelling training to 1,200 people across 13 countries.
AWARD SUPPORT LAUNCHES
RiT introduced specialist award-entry support, helping technology businesses turn exceptional customer work, commercial results and individual achievements into winning stories.
GLOBAL MICROSOFT GROWTH
RiT expanded its approved Microsoft vendor status across the US, Canada, APAC and Western Europe, while taking its training and marketing expertise to international audiences.
A NEW CHAPTER
A refreshed brand, expanded capabilities and a new office marked the next stage of RiT’s growth, followed by recognition as CRN Channel Service Provider of the Year.
CULTURE AND CAPABILITY RECOGNISED
RiT received awards for workplace culture, wellbeing, women and inclusion, while being selected to support Microsoft UK partners with content creation and demand generation.
STILL FINDING WHAT OTHERS MISS
RiT continues to bring technology expertise, commercial thinking and connected marketing capability to the opportunities shaping its clients’ growth. All Microsoft approval statements and the wording of historic awards should be checked against RiT’s records before publication.
A MICROSOFT RELATIONSHIP BUILT FROM BOTH SIDES OF THE ECOSYSTEM
RiT has worked directly with Microsoft teams around the world while helping partners strengthen their positioning, activate funding, create demand and earn recognition.
That dual perspective helps us understand what partners need from Microsoft and what Microsoft needs from the businesses it supports. It is expertise built through direct engagements, global programmes and more than two decades helping Microsoft opportunities become practical marketing and commercial action.
Connected expertise for every stage of the opportunity
Some clients need one specialist project. Others need several capabilities working around one commercial goal. RiT shapes the support around what you need to make happen.
Find where the strongest opportunity lies, make confident choices about where to invest and build a practical direction your teams can use.
Turn complex technology value into distinctive ideas, stories and experiences that people understand, remember and act upon.
Reach the right technology audiences and connect marketing activity to meaningful engagement, opportunities and commercial progress.
Give sales, marketing and partners the understanding, confidence, skills and tools needed to turn strong work into action.
Make your value visible, activate Microsoft investment and build stronger opportunities across the Microsoft ecosystem.
Turn exceptional work, remarkable people and measurable impact into award stories that judges understand and remember.
Using our expertise to create impact beyond client work
RiT believes that expertise carries responsibility. We use our time, skills and influence to support initiatives creating greater opportunity, inclusion and positive change within technology and our wider community. That has included helping establish and grow industry networks, supporting equity and allyship programmes, and contributing marketing expertise to charitable organisations. The work is different, but the principle remains the same: make valuable ideas visible and help people act on them.
TC4RE
RiT is a founding organisation of TC4RE, working alongside technology businesses to support racial equity, representation and career development across the IT channel.
RiT has also provided branding, content, social and programme activation to help the organisation build awareness and industry participation.
THE WIT NETWORK
RiT supported the creation and growth of the WIT Network, a global not-for-profit community dedicated to helping women build careers, businesses and leadership opportunities within technology.
Our involvement has included branding, communications, content and practical support for initiatives designed to inspire, educate and empower.
COMMUNITY AND CHARITY
RiT has contributed marketing expertise, fundraising and strategic support to charitable and community organisations, including St Michael’s Hospice in North Hampshire.
We aim to use the capabilities inside our business to help important organisations reach more people and create greater impact.
EXPERIENCED ENOUGH TO CHALLENGE AND HUMAN ENOUGH TO LISTEN
Our experience helps us ask stronger questions and recognise opportunities quickly. It does not mean arriving with a predetermined answer.
We listen to the people closest to the business, challenge familiar assumptions and bring different areas of expertise together around the result. Clients gain an agency that understands the technology market, cares about making their lives easier and remains focused on creating work worth coming back for.