Microsoft has invested. Now make it work.
TURN MICROSOFT FUNDING INTO MEASURABLE MARKETING IMPACT
RiT helps Microsoft partners identify funding opportunities, build credible proposals, deliver effective campaigns and evidence the results. With more than 20 years inside the Microsoft ecosystem, we make funded marketing easier to manage and more valuable to your business.
FROM FUNDING OPPORTUNITY TO CAMPAIGN EVIDENCE, WITHOUT THE FRICTION
Microsoft funding can create brilliant marketing opportunities. It can also bring complex reporting requirements, tight deadlines and considerable administration.
RiT understands what Microsoft expects from proposal through to final reporting. We help shape the opportunity, plan eligible activity, manage delivery and capture the right evidence as the campaign runs. That means less time wrestling with the process and more focus on creating meaningful results.
USE MICROSOFT FUNDING TO CREATE IMPACT, NOT SIMPLY EXECUTE
The objective is not to spend the budget before it disappears. It is to turn Microsoft investment into demand, opportunities, pipeline and a stronger business relationship.
RiT connects the funding to a genuine audience and commercial opportunity, then builds the strategy, creative and activation needed to make it work. The result is not only a campaign that meets Microsoft’s requirements, but marketing designed to create measurable lifecycle value.
Find it, secure it, activate it and prove that it worked
RiT connects every stage of Microsoft-funded marketing, building the requirements, evidence and commercial thinking into the campaign from the beginning.
We help explore where potential funding may exist and which Microsoft teams, solution areas, programmes or stakeholders could have an interest in supporting the opportunity.
We develop a clear proposal connecting the audience and campaign opportunity to Microsoft’s priorities, your credibility as a partner and the commercial outcomes the investment could create.
We create a strategy that uses the available funding intelligently, defining the audience, proposition, activity, measures and evidence required before delivery begins.
RiT can manage the content, creative, media, demand generation and enablement needed to bring the funded campaign to life across the agreed channels.
We collect the documentation, proof of execution and performance data required throughout delivery, reducing the risk of a last-minute search for missing evidence.
We support clear end-of-campaign reporting that shows what was delivered, how the investment performed and what Microsoft and the partner should learn from the results.
YOU MAY HAVE ACCESS TO MORE MICROSOFT FUNDING THAN YOU REALISE
Microsoft investment does not always sit in one visible budget. Different teams, programmes, solution areas and stakeholders may support the right opportunity.
RiT helps explore where potential funding could exist and shapes a case Microsoft can believe in. We connect the idea to a relevant priority, define the audience and commercial opportunity, and show how activity will be delivered, measured and evidenced.
We cannot promise that Microsoft will approve every proposal or claim. We can ensure that each opportunity is approached with experience, clarity and credible commercial thinking.
Marketing built around the opportunity Microsoft wants to support
Every funded campaign should be shaped around its audience, objective and Microsoft priority. RiT brings together the capabilities needed to turn that opportunity into focused activity.
CREATE DEMAND
Reach and engage priority audiences through paid media, content syndication, account-based marketing, customer acquisition and integrated lead generation campaigns.
BUILD AUTHORITY
Develop thought leadership, customer stories, creative content, webinars and events that give audiences a reason to engage with your Microsoft proposition.
ACTIVATE RELATIONSHIPS
Support partner recruitment, channel activation, sales enablement and To-Microsoft campaigns that strengthen engagement across your ecosystem.
Approximate Microsoft investment delivered through RiT
Working directly with Microsoft and its partners
Longest-serving Microsoft-recommended UK agency
MICROSOFT EXPERIENCE THAT MAKES THE COMPLETE PROCESS EASIER
RiT has worked directly with Microsoft and its partners for more than 20 years. We understand the ecosystem, priorities, partner relationships and processes behind Microsoft-funded marketing.
That experience helps us anticipate requirements, ask the right questions and build campaigns that work for Microsoft and the partner. You spend less time explaining the environment and more time developing an opportunity that can create genuine value.
SHOW MICROSOFT THAT INVESTING IN YOUR BUSINESS CREATES VALUE
A well-executed funded campaign does more than generate immediate results. It demonstrates commitment, creates evidence for future planning and gives Microsoft stakeholders a success story they can share internally.
It can also strengthen future funding conversations and create valuable proof for Microsoft Partner of the Year award entries. When the investment is maximised, it supports the campaign, your wider Microsoft relationship and what your business can achieve next.
You’re Not Going to Get That Winning Feeling From a Last-Minute ChatGPT Entry
Posted : 11 August 2026
eBook: Winning 2026 Partner of the Year Entry
Posted : 8 June 2026
You’re Not Going to Get That Winning Feeling From a Last-Minute ChatGPT Entry
Posted : 2 June 2026
Make Microsoft funding work harder for your business
Whether you have funding ready to activate or believe further investment may be available, RiT can help you find the opportunity, build the case and deliver a campaign with measurable impact. Microsoft has provided the investment. Let’s make sure it creates something valuable.