Make your value easier for Microsoft to act on.
A PARTNER POSITION THAT MAKES YOUR MICROSOFT VALUE CLEAR
Microsoft cannot invest in value it cannot clearly see. RiT turns your capabilities, customer impact and commercial ambition into a focused partner position that shows where you fit, what makes you relevant and why Microsoft should support your growth.
BEING KNOWN BY MICROSOFT IS NOT THE SAME AS BEING STRATEGICALLY IMPORTANT
You may deliver brilliant customer outcomes and possess deep Microsoft capability. But inside an organisation as large as Microsoft, strong performance does not guarantee that the right people understand why you matter.
RiT creates a partner proposition that connects your strengths to Microsoft’s commercial priorities. It gives stakeholders a clear reason to remember you, involve you in opportunities and invest in what you can achieve together.
GIVE MICROSOFT A REASON TO CARE, REMEMBER AND ACT
A few strong contacts can support your Microsoft relationship, but they cannot carry the whole story. People move, priorities change and teams restructure.
Strong positioning creates a narrative that can travel beyond individual relationships. It helps Microsoft sellers know when to involve you, specialists trust your capability and partner leaders recognise your growth potential. The goal is not simply to be known. It is to become relevant when opportunities and investment decisions arise.
Find what is getting lost between your business and Microsoft
Your value may already exist, but the story reaching Microsoft can be incomplete, inconsistent or difficult to act upon. Explore where partner positioning commonly loses its impact.
You may still be associated with one technology, market or historic strength despite having developed far beyond it. RiT positions the partner you are now and the opportunity you could become.
Certifications and technical expertise matter, but Microsoft also needs to understand the customers you can reach, the growth you can influence and the priorities you can help accelerate.
Leaders, sellers, marketers and alliance teams may all describe the partnership differently. RiT creates one central narrative that everyone can adapt without losing meaning or impact.
Strong customer outcomes do not always explain what more you can achieve. RiT connects your existing evidence to the future opportunity Microsoft could recognise and support.
One partner position made relevant to every Microsoft audience
Your central partner story should remain consistent, but its relevance changes with the person receiving it. RiT shapes the message around what each Microsoft stakeholder needs to understand.
Sellers need to understand which customers and opportunities are right for you, how you can help them progress and what makes involving you easy and worthwhile.
Specialists need confidence in your technical capability, delivery experience and ability to create adoption, consumption or customer outcomes in their solution area.
Partner leads need to recognise your growth potential, your Microsoft commitment and ability to contribute to wider strategic and commercial priorities.
Marketing stakeholders need to see a credible joint value proposition, and clear evidence as to why you are an investable marketing partner that delivers results. Co-fund is often expected.
Senior stakeholders need to see the scale, commercial relevance and strategic potential of what Microsoft and your business could achieve together.
DEFINE THE STORY, THEN MAKE SURE IT TRAVELS THROUGH MICROSOFT
Partner positioning creates the story Microsoft needs to understand. A To-Microsoft campaign takes that story to the sellers, specialists, partner teams and leaders who need to act on it.
RiT can support both as one connected programme, moving from research and positioning to messaging, creative activation and stakeholder engagement. Your value remains consistent, but the story becomes relevant to each Microsoft audience and the action you need from them.
BUILT BY PEOPLE WHO UNDERSTAND BOTH SIDES OF THE RELATIONSHIP
RiT has worked directly with Microsoft and its partner ecosystem for more than 20 years. We understand what partners want Microsoft to see and what Microsoft needs before it can confidently support, recommend or invest in them.
That experience helps us translate partner capability into Microsoft relevance. You spend less time explaining the ecosystem to your agency and more time building a proposition that delivers.
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If Microsoft cannot see your full value, make sure it does
You may already have the capability, customer evidence and ambition Microsoft is looking for. RiT connects those strengths into a clear partner proposition that shows where you fit, why you matter and what Microsoft and your business can achieve together.