Your Microsoft story will not travel by itself.
MAKE YOUR VALUE SEEN BY THE RIGHT PEOPLE AT MICROSOFT
RiT creates targeted campaigns that put your value in front of the Microsoft sellers, specialists, partner teams and leaders who can influence your growth. We combine audience intelligence, Microsoft expertise and memorable creative to get you seen, remembered and recognised.
ELEVATE YOUR MICROSOFT PARTNER BUSINESS ABOVE THE COMPETITION
A strong Microsoft partner position gives you a compelling story. But it cannot create opportunities if it remains inside your business or reaches only the contacts who already know you.
RiT turns that position into targeted activity for the Microsoft audiences who matter. Each campaign gives people a clear reason to care, helps them recognise when your business is relevant and makes the next action easy to understand.
FROM INDIVIDUAL RELATIONSHIPS TO WIDER INFLUENCE
You may have several solid Microsoft relationships, but how far does your reputation extend beyond them? If your closest contact moved tomorrow, would the wider organisation still understand your value?
To-Microsoft marketing helps your influence travel beyond individual relationships. It combines alliance strategy with the precision of demand generation, building recognition across the Microsoft teams and stakeholders who can support, recommend and invest in you.
Microsoft is not one audience. One message does not work.
Your central partner story should remain consistent, but its relevance changes with the person receiving it. RiT shapes the message around what each Microsoft stakeholder needs to understand.
Sellers need to understand which customers and opportunities are right for you, how you can help them progress and what makes involving you easy and worthwhile.
Specialists need confidence in your technical capability, delivery experience and ability to create adoption, consumption or customer outcomes in their solution area.
Partner leads need to recognise your growth potential, your Microsoft commitment and ability to contribute to wider strategic and commercial priorities.
Marketing stakeholders need to see a credible joint value proposition, and clear evidence as to why you are an investable marketing partner that delivers results. Co-fund is often expected.
Senior stakeholders need to see the scale, commercial relevance and strategic potential of what Microsoft and your business could achieve together.
Give Microsoft sellers a reason and a way to involve you
Creating awareness is not enough. RiT builds practical content that helps Microsoft stakeholders recognise when you are relevant, explain your value and confidently bring you into customer conversations.
PROVE THE VALUE
Customer stories, commercial evidence and infographics that make the impact of your capabilities easy to understand, repeat and champion.
RECOGNISE THE FIT
Industry propositions, solution battlecards and thought leadership that show the customers, challenges and opportunities your business can address.
TAKE THE NEXT STEP
Seller kits, joint offers, campaign assets and clear points of contact that make it easier for Microsoft to start a conversation or involve your team.
BUILD RECOGNITION THAT LASTS BEYOND ONE CAMPAIGN
One campaign may introduce your business. Consistent and relevant engagement is what keeps you remembered as priorities, people and opportunities change.
RiT can build an ongoing To-Microsoft programme that evolves with your capabilities and Microsoft’s direction. We monitor where attention and engagement are developing, then refine the audiences, messages and channels to strengthen recognition over time.
CAMPAIGNS BUILT BY PEOPLE WHO UNDERSTAND HOW MICROSOFT WORKS
RiT has worked directly with Microsoft and its partner ecosystem for more than 20 years, training >20,000 Microsoft employees across four continents and supporting partners throughout the relationship.
We understand why conventional partner communications are easily overlooked and how priorities differ across Microsoft audiences. That insight helps us combine alliance thinking, creativity and demand generation into campaigns designed for the people who can influence your growth.
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Posted : 11 August 2026
eBook: Winning 2026 Partner of the Year Entry
Posted : 8 June 2026
Entering POTY? Microsoft Doesn’t Just Tell You What They Want. They Signal It.
Posted : 2 June 2026
Do not wait for your Microsoft story to travel by itself
You have built the capability, delivered the customer results and defined your Microsoft value. RiT will help you identify who needs to see it, create a campaign that earns their attention and give the right Microsoft audience a clear reason to remember and involve you.