Securing Growth Through Partnerships: How Corrata's UK Channel Strategy Drove Awareness and Demand in the Mobile Security Space
Impressions
Total Clicks
CTR
About the client
Corrata is a leading provider of mobile security and data control solutions, founded in 2016 and headquartered in Dublin, Ireland. Specialising in cybersecurity for mobile devices, Corrata helps businesses protect their mobile workforces against threats such as spear-phishing, advanced malware, and sophisticated network attacks.
Their innovative approach to advanced detection & response for mobile endpoints enables organisations to safeguard sensitive data
Ensuring regulatory compliance, especially in industries with strict data protection requirements.
Corrata boasts an impressive client list that include 3 and AT&T. Its impactful technology and growing partner network have made it a recognised player in the mobile security space, trusted by customers across multiple sectors, including finance, healthcare, and government.
What were the client's goals?
Develop a compelling messaging framework, along with a portfolio of partner programme assets so support the partner programme
Build a target account list with security resellers, increase awareness and drive demand among decision-makers and sellers within Corrata’s target audience
The Challenge
Corrata set its sights on expanding its market reach by developing a robust through-channel sales model. The goal was to accelerate growth by tapping into the extensive networks and expertise of channel partners who could help bring Corrata’s innovative mobile security solutions to a broader range of customers.
However, achieving this required more than just expanding the sales team or increasing marketing efforts; it called for the strategic development of a partner programme that could attract, recruit, and enable the right partners who would be motivated to add the Corrata app to their existing portfolios.
What did ResourceiT do?
To kick off the collaboration with Corrata, we conducted an intensive 45-minute value proposition workshop designed to delve deeply into the company’s core identity, offerings, and unique selling points. The goal of this workshop was to thoroughly understand what sets Corrata apart in the mobile security landscape and how their solutions effectively address client needs. The insights gathered during this session served as the foundation for our copywriting and design teams to create compelling messaging that resonates with Corrata’s target audience.
To kick off the collaboration with Corrata, we conducted an intensive 45-minute value proposition workshop designed to delve deeply into the company’s core identity, offerings, and unique selling points. The goal of this workshop was to thoroughly understand what sets Corrata apart in the mobile security landscape and how their solutions effectively address client needs. The insights gathered during this session served as the foundation for our copywriting and design teams to create compelling messaging that resonates with Corrata’s target audience.
To kick off the collaboration with Corrata, we conducted an intensive 45-minute value proposition workshop designed to delve deeply into the company’s core identity, offerings, and unique selling points. The goal of this workshop was to thoroughly understand what sets Corrata apart in the mobile security landscape and how their solutions effectively address client needs. The insights gathered during this session served as the foundation for our copywriting and design teams to create compelling messaging that resonates with Corrata’s target audience.
Highlights of the campaign included
Above average results:
The campaign achieved results that exceeded industry benchmarks, demonstrating its effectiveness.
High engagement from the target audience:
Out of 581 top security resellers in the IT Channel targeted, 180 companies engaged with the ads. The LinkedIn algorithm indicated that these companies exhibited medium, high, and very high engagement levels with Corrata.
Impressive reach and click-through rates:
The campaign generated a total of 60,482 impressions and 5,310 clicks, resulting in an outstanding click-through rate (CTR) of 8.78%.
Lead generation success:
The campaign produced a total of 13 sales-qualified leads, showcasing its effectiveness in attracting potential partners.
Target audience reach:
The campaign successfully reached 65% of our intended seniority target audience, which included CXOs, Directors, Managers, Owners, Partners, and VPs. This indicates that the messaging and content was on-point, resonating well.
Increased brand awareness:
The campaign achieved its primary objective of raising brand awareness among top security partners. The engagement metrics suggest that Corrata’s brand was effectively positioned in front of the right audience, generating significant interest.
What services did Excenta use for this project?
Content Creation
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Demand Generation
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